Recent Burning Questions From Event Planners & Photographers

From recent conversations with clients and other wedding industry professionals, I’ve noticed some common concerns and questions that have relevance and may be of interest to many other businesses in the special events industry.  Here are a few that have come up of late…

Mary Lee Herrington, Esq.

Instead of setting up a new LLC or S-Corp, can I just file a new DBA?

First check your specific state’s rules, though in most jurisdictions, technically a company can have multiple DBAs (a.k.a., Doing Business As Certificates or Certificate of Assumed Name – basically, any name under which you are conducting business other than the legal name of your company) for different lines of business.  However, it probably makes sense to do this if the new DBA provides a related service (e.g., a full-service event planning firm that now wants a new DBA solely for its month-of coordination service).  This will also result in bookkeeping and tax ramifications, so best also to speak to your accountant before making the jump.  On that note, if it is not a related service (e.g., a photographer who wants to now launch a stationery line), then it is probably better to keep the business entities separate, from both an accounting and contracts standpoint.

Also a quick note that while it may be easier and less expensive to just file new DBAs for new ventures or lines of business, you may also lose limited liability protections – e.g., if one of the DBAs should fail, then creditors can go after the other DBA/line of business and get paid from the profits of that business because, after all, the DBAs are technically and legally just different identities of the same company.  So while it seems easier and cheaper to just file new DBAs, best to speak to a licensed lawyer before taking this step to fully understand your options.

So if I do the above, can I name the DBA as the party to the contract?

You should name the correct legal entity (whether it is your name as a sole proprietor or the LLC, corporation or partnership) as the party to the contract, not the DBA.

What is the difference between licensing my photos and assigning copyrights to my photos?

This question has come up quite a few times recently from my photographer clients.  Short answer – it’s a big difference.

When you license a creative work – whether it is a photograph, graphic art, software, the list goes on – you are selling the right to use the creative work while you retain ownership over the work itself.  It’s like renting.

When you sell or assign your copyright to the work, you are effectively handing over ownership – including the right to license said work to others!

For a creative entrepreneur, especially those producing artworks such as photographs, it is probably a better option to agree to licensing.  For photographers, the most common licensing situation is typically when commissioned on a commercial photography shoot, though it is not unheard of for very private wedding clients to want to control the use of the images.  Always have a lawyer review your licensing agreements so that you fully understand the terms under which you are providing the license and so that your payment terms are covered.

I did all this work on a proposal for a client and they frustratingly did not end up booking me.  How can I make sure that I am paid for this work in the future?

Think about having them sign a short-form contract for this as consultation time with a fee in the amount that you think would be sufficient for your time/work.  To make it more palatable to the client, you can also offer to apply the fee towards their deposit upon booking so that they see it as an investment.  Make sure that whatever proposal or work product that you send to them states very clearly that it is your copyrighted, proprietary work, so that you lower the risk of anyone else passing it off as their own, whether on social media sites or even sharing it with another professional they end up booking.

Finally… Exciting News!  Hear me speak about these and other useful topics at Engage!16 at the Cloisters in Sea Island, Georgia this December!

I’ll be speaking at Engage! this December on common legal and contract law issues for creative professionals in the luxury weddings space.  Not only is Engage! an incredible opportunity for attendees to connect with peers and the best-of-the-best in the industry, but the summit is also committed to truly teaching and coaching its attendees on being stronger and smarter business owners.  I’m thrilled to contribute to this amazing line-up of speakers and fully intend to bring a helpful, substantive talk to the summit.

If you intend to go to Engage! this December, feel free to email me with topics that you’d love to learn more about and I’ll see if I can fit it into my session!  Hope to see you there!

{ Photo by CJ Isaac of Charlie-Juliet Photography }

Protecting Your Work Product on a Collaborative Project

Any creative business working in the special events industry knows that the beautiful image below showcases the work of many different collaborators.  While the “author” of the image itself is the photographer (in this case, Judy Pak) and all usage permissions run to her, there isn’t a single “author” here for the event itself, although a strong argument can certainly be made that the planner and event designer have perhaps a larger role in creating the overall event experience.

Mary Lee Herrington, Esq.

Although most people know that the copyright holder of the image is the photographer and are also aware of the photo usage etiquette among the vendor team, what I find many business owners don’t think enough about is all the work product that went into creating this event in the months prior – the work and drafts of work that are often disseminated to the various vendor team members and clients (e.g., spreadsheets, creative briefs, floor plans, event design renderings, PhotoShop templates, stationery lay-outs).  It is not uncommon to hear of former clients as well as freelancers and interns deciding to launch their own business following their experience working in the industry and presumably having access to and copies of all of this valuable work product (e.g., brides wanting to become wedding planners / second shooters wanting to start their own photography studio / interns wanting to start their own floral design company / etc.).

While it is certainly difficult to police, as a business owner, you can make it abundantly clear that this work product is yours and may not be used without prior permission.  Think about making this clear in your various contracts, on the individual documents themselves and in any correspondence.

As a hardworking business, you wouldn’t want to hear of your documents and other know-how being used by others for their own commercial purpose.

{ Above Image and Photography: Judy Pak Photography // Event Coordination: Brianne Ford // Design & Styling: Joyce & Ko // Flowers: Orange Blossom // Stationery: Rifle Paper Co. // Venue: International Polo Club }

Client Privacy & Confidentiality Agreements

With over-sharing on social media being so pervasive these days, it is no small wonder that many clients (whether of the famous or non-famous variety) are asking event vendors to sign confidentiality agreements. While it is certainly understandable that clients want to protect their privacy, creatives should still review the Non-disclosure Agreement, or confidentiality agreement/clauses, very carefully before they, too, sign on the dotted line.


Creative businesses often rely on images and film footage from their clients’ events and commissions in order to showcase and market their services to future prospective clients, not to mention the clout and professional respect they might receive from the community and current client base from being able to say that such-and-such was their client/commissioned project.  So when a creative business signs a Non-Disclosure Agreement or when clients insist on adding a confidentiality provision to the services contract, this means that a significant part of the creative business owner’s future marketing endeavors, and potential connected sales, could be hampered.  While it is important to make the client happy first and foremost, creative businesses should also read the NDA and confidentiality provisions to see what exactly can and cannot be used or disclosed.  There may be some wiggle room to negotiate here on using some aspects of the commissioned project for marketing purposes.  Additionally, the creative business could add a monetary component to the NDA or confidentiality clause too.

So who provides the NDA?  Typically, it is the party who wants to protect their privacy.  However, it is also very common for a client to review a vendor contract during the booking process and demand that the business add confidentiality clauses into the contract – this can also be a great opportunity for the business owner to negotiate what could be excluded from the confidentiality covenants.

It’s also a good idea to get the rest of the team members to sign the company’s own Confidentiality Agreements.  You don’t want a freelancer taking an iPhone photo and blabbing about the famous client’s wedding and getting your business into trouble, do you?  Of course not.  That would be breaching the confidentiality covenants that YOU (i.e., the business) agreed to.  As I like to say to clients (and to my kids!), better safe than sorry.


We are thrilled to launch our new Clients page! Nothing is more gratifying than receiving ebullient praise and thanks from happy clients. For more information on how we can help you with similar legal needs or custom contracts, contact us here!

{ Photo by Chaz Cruz }

Client Contracts: 5 Tips For Your Fine Print This Valentine’s Day

Since this romantic holiday often results in many newly engaged couples, wedding industry entrepreneurs should make sure that they are booking new clients with a contract that clearly encapsulates the services they will provide in the months ahead.

Mary Lee Herrington, Esq.

Here are my Top 5 Tips for your Wedding Vendor Contract as you book these newly engaged couples:

  • State clearly what your services entail and any limitations. Will you provide limitless site visits, or does your fee only cover up to X number?  How about travel expenses and per diems?  How many revisions of the stationery suite are included in your design fee?  Will you provide retouching services on every single image from the wedding gallery?
  • State clearly your policy on rescheduling vs canceling the service. What exactly is your policy?  Will you reschedule the wedding for a new date at no cost?  Will you refund any money if they cancel by a certain time?  Does it depend on the circumstances (which are)?  Do you have a force majeure clause?
  • Make them agree to be nice and cooperate. Planners, I am thinking of you here.  You need to be treated like the professional that you are, not a punching bag!  So much of planning weddings also entails timely feedback from the client, so make sure you get them to agree to work in a collaborative manner.
  • Enumerate your Day-of Teams. What happens if the clients’ plans wind up being so much more elaborate than when they first started talking to you for a quote, and now you need more help on the day?  And are these team members freelancers or employees?  Have you gotten them to sign contracts too?  There are significant legal and tax implications for each designation, but you also should be sure that an increase in staff numbers is reflected in your contract with the client.
  • Limit liability and indemnify your business. Make sure you cover yourself, whether you choose to state it in the most advantageous terms for your business or agree to mutual covenants here that cuts both ways between your business and the clients.

I will leave you with one final thought: make sure the contract fits the event and the client.  Just like no two weddings are ever the same, the same goes for clients and their contracts.  Good luck signing them on the dotted line and have a happy booking season!

Mary Lee Herrington, Esq.

{ Photo by Charlie Juliet Photography }

Cancellation Policies and Refunds

The standard practice among most business owners in the wedding industry is to require 50% non-refundable deposits from their clients.

Mary Lee Herrington, Esq.

I’ve been thinking a lot about these deposits and cancellations recently – from both the client’s and business owner’s perspectives. From a wedding/event business owner’s perspective, the non-refundable deposit is crucial to their livelihood – after all, their calendars are booked months (sometimes over a year!) in advance and they often turn away other work and other requests from would-be clients in order to commit to that particular event. But, what happens or should happen to paid monies when there is an unforeseen circumstance beyond either party’s control? – such as, a sudden health issue, pregnancy, or a natural disaster?

I’ve seen so many contracts that are surprisingly unclear on the issue of refunds and the transferability of deposits/paid fees, especially where it involves these unexpected life developments.

Sometimes it is not very straightforward and business owners will have to weigh other business-related factors, not just the legality of liquidated damages (i.e., the non-refundable deposit amount when the client cancels/breaches). Business owners will have to consider preservation of goodwill, reputation (after all, we do live in the age of Yelp), and the time involved in arguing with an unhappy customer. That is to say, you want to be understanding of unexpected circumstances that lead to some form of cancellation or request to reschedule, however business owners also have to balance the desire to be fair and considerations of retaining good will with the bottomline, which, for small businesses, is not insignificant (losing a date during high wedding season most likely means losing potentially thousands of dollars in revenue, since there is a very high likelihood that, depending on the time when the cancellation occurred, the vendor wouldn’t be able to fill that date with another job).

This is where it’s important to really think through what circumstances would be okay for you and your business to agree to refunds or transferability of deposits and paid fees. In the context of weddings, you have a date far into the future and your service – whether you are a stationer, planner, florist, designer, caterer – often begins months in advance. What specific parameters should be imposed on refunds, bearing in mind the time/work you’ve already put in?

What about a rescheduled date? – even if they wish to continue retaining your services, a new date may very well mean re-doing a lot of the work that you have already completed, in which case, do you charge a new deposit? – do you transfer the deposit and paid fees but add an additional fee to cover the additional time/work involved specifically related to the cancellation?

What about when it’s not the client’s decision/cancellation/change of heart, but you (the business owner’s) or your employee’s? What do you do with that “non-refundable” deposit when you must cancel the booked event due to a health issue, sudden health issues involving family members, or other personal circumstance that you had no control over or no idea about when booking the job?  What do you wish to do if cancellation were indeed due to your own circumstances, yet you have worked on the event for quite a few months, perhaps even beyond the monetary value of the deposit?

So, here’s my best practice tip: when thinking through these hypotheticals, revisit your cancellation clauses. Consider if you want to impose limitations or drop-dead dates. Consider what makes sense from a business/fiscal standpoint and reputation, then make sure the clause covers your bases. Basically, it’ll be easier for you to hark back to the contract where the clients had agreed to the explicit cancellation policy than for you to shuffle awkwardly on your feet when/if the awkward time comes.

{ Photo by Marianne Taylor }

Choosing Your Business Structure: Sole Proprietorship, Corporation, LLC

Recently, a peer and friend of mine changed her business entity from sole proprietorship to an LLC. This was a very smart move. Why? – it protects herself, her personal life, personal assets, and her family from any obligations and financial liabilities that arise out of the course of her business. If she were to default on a loan or face legal proceedings, her LLC status means that the lender or any other party seeking monies can go after her business’s assets, while she can feel safe that her house, her family bank account, her belongings, etc., are protected.

Mary Lee Herrington, Esq.

It made sense, though, that when she started out, she chose the easiest business entity: sole proprietorship. As a sole proprietor, she did not have to register her business with the state, pay fees, or open up a separate business bank account. It was easy to start business right away and accept payments. But once her business began to grow and she was working on projects that included subcontractors, vendors, planners as well as more demanding and higher-paying clients, it was crucial that she change her business entity.

Choosing the best type of business entity for your business will turn on certain facts such as the service/product you offer, how much money you can outlay for the business registration process, tax obligations, ongoing reporting obligations, whether you are a professional (i.e., lawyers, architects, engineers, doctors), among others.

I should mention that it is a very good idea to talk to your accountant or lawyer about which type(s) of business entity would work best for your business (and I should note that, YES, I also advise and help business owners with choosing and registering their business structure too).

Here are some of the most common types of business entities that creative entrepreneurs choose for their businesses (IMPORTANT NOTE: rules may vary state to state):

Sole Proprietor:

As mentioned above, this is the simplest type of business organization and the most cost-effective. In essence, your business is an extension of yourself – i.e., you can use your personal accounts to write and receive payments and there is no requirement to formally register yourself or your business with the state. However, many sole proprietors will not want to use their personal name and will file a very simple “Doing Business As” certificate under an assumed name with the local county clerk’s office (this does NOT create a separate legal entity). Doing taxes is also simple: business income is reported and taxed on a personal tax return. Once the business gets going, you really should switch to another business structure – one of the ones listed below are the most common among creative small businesses.


Discussing corporations can be extensive, so I’m only going to stick to main points here. When you form a corporation, your business becomes a separate legal and tax entity from yourself as the owner (or any of its shareholders). This protects the small business owner because the corporation is responsible for all liabilities and debts. All shareholders have limited liability, where the liability is capped at the amount the shareholder has invested.

The “C” status is the standard type of corporation. The “S” status (“s-corp”) is common among creative small businesses and essentially provides that owners are treated by the IRS as if they are sole proprietors or a partnership (i.e., the “pass-through” tax treatment whereby business income may be reported and taxed on a personal return).

S-corporations must have fewer than 100 shareholders, each shareholder must be either an individual or certain trusts & estates (but never a corporation or partnership), none of the shareholders may be a non-resident alien, and the corporation must only have one class of stock. To apply for S-corp status, fill out a Form 2553 with the IRS (and a Form CT-6 with the New York Department of Taxation and Finance). But, please also speak to an accountant first!

Both C-corporations and S-corporations must follow ongoing regulations for corporations. This includes certain record-keeping requirements at the federal, state and local levels, and periodic board meetings and annual shareholder meetings.


A limited liability company (LLC) structure is now permissible in most states (including New York) and is a very common business structure for creatives because it offers the limited liability protections that you would get as a corporation and certain other beneficial tax efficiencies (particular tax classifications depend on the number of members in the LLC). Note that tax and liability treatment may vary from state to state. Operationally, this is also the most flexible of business structures. Notably, they do not have the same formalities (i.e., paperwork) that corporations are required to follow. Most creative small businesses are single-member LLCs (owners are called “members”), but there is no limit to the number of members and members do not necessarily have to manage the business.

Note that in New York state, registering for LLC status entails a publication requirement with newspapers and this part of the business structure formation can set you back a couple thousand dollars.


Those who want to hang up a shingle as one of the traditional categories of professionals – i.e., lawyers, doctors, architects, engineers – must check with their state to see what type of business structure applies to their profession as well as any other requirements from their professional, governing body. For example, in New York state, lawyers may either structure their business of legal services as a PLLC (professional LLC), PC (professional service corporation), or LLP (limited liability partnership, the most common type among lawyers banded together in business). It’s important to check with your state because, for example in California, lawyers are not permitted to structure their business as an LLC (and neither can any business which requires a professional license).

Interestingly, the business structure and requirements for legal professionals came up in conversation recently, a topic which a friend of mine and I remembered from the bar exam. To prevent the unlawful practice of law, any ol’ company cannot simply decide to add legal services as one of its business services. Legal services may only be offered by an organization that is formed specifically and only for the purpose of providing legal services and the owners of the business providing legal services must all be licensed lawyers. It cannot and may not conflate its services with another type of business service – for example, non-lawyer business owners may not tack on a legal services division to their company with the view to offer legal services to clients/customers, and any lawyer who associates him or herself with a non-lawyer in providing such legal services to clients can face disciplinary action; similarly, a lawyer who has formed a PLLC, PC or LLP also cannot then tack on another type of service (such as, real estate brokerage) to its existing business, but rather should form a wholly separate business entity for the non-legal service. A point of distinction: a company that has hired an in-house attorney is hiring the attorney to represent and act on behalf of the company, not offer legal services to clients (such as, draft the client’s contracts, provide advice on the client’s issues).

More info:

I’ve only provided a cursory overview of these types of business structures. To decide what’s best for your business, it’s a good idea to talk to an attorney. This journal entry only presents basic, general information and does not constitute legal advice and is not a substitute for legal advice. I myself am pleased to offer legal advisory services in choosing business structures and assisting with the registration process. For tax-specific questions, it’s always good to speak to your accountant or financial advisor.

As mentioned at the outset, switching from one business structure to another is possible and sometimes should be done.

{ Images by Aneta Mak }

Best Practice Tip: Thinking Ahead About Client Responsibilities

Whatever type of creative business that you own, it is not only important to think about what your responsibilities are and will be, but also about what the clients’ responsibilities should be. Some of these responsibilities will vary depending on the type of service that you provide or the type of event or scale of the project. In certain circumstances, the responsibilities will also vary depending on the client themselves, such as where there are particular cultural or family traditions or where the client or their guests and family have public notoriety and fame. The key is to think about the particular unique characteristics of that client and their project or event and how those characteristics might impact your ability to deliver impeccable service.

Mary Lee Herrington, Esq.

For wedding planning companies, clients often rely on you to achieve everything with respect to the wedding. But there are some actions that the clients must undertake on their own and which planners simply aren’t able to do for them. For example, for a foreign client or a destination wedding, the client will need to ensure that they comply with the country’s immigration laws. The client will also need to personally apply for all the necessary licenses with the local authority. Should you be held responsible if they don’t meet the strict rules and timeframes for their visa applications? Since they are often relying on you to keep them on track of everything wedding-related, even though the planner is not their immigration lawyer or travel agent, some clients may assume that you just happen to know all of the particulars because you are in the business of weddings. It’s a good idea to, at the very least, discuss the limitations of your wedding-related service in the beginning of the project, and, better yet, get it all down in writing.

For any vendor who works events, they should also think ahead about how their service or property can be affected by the guests and guests’ actions. Where planning companies sign contracts in lieu of their clients, damages resulting from disorderly conduct leading to fire hazards or property damage could very likely end up in your lap. Photographers may also find that, when clients expect an extensive shot list of images and family portraits to be produced from the event, the family and friends from such a list have wandered off from the main event space – here, it’s the client’s responsibility to facilitate the process so that the photographer can take the photos, not waste time rounding up guests. For stationers and graphic designers, their clients are responsible for chasing down all of those RSVPs and then supplying and signing off on all copy for the various printed goods so that the printers (whether letterpress, engraving, or flat printing) can be produced in time.

A smart business owner should set forth the clients’ responsibilities not only in contractual terms, but also factor those complicated needs in the amount calculated for deposits. If you only take minimal deposit amounts from your client, then you may have to cover the cost of penalties in the event of unforeseen circumstances (e.g., cancellations, rush printing orders, rush deliveries, etc.). It’s understandable that creative business owners do not want to seem too pushy in telling clients they too have “work” to do on the projects, but it will save you a lot of hassle, potential liabilities and unsatisfied customers in the long run, not to mention laying the groundwork for a healthy professional relationship.

{ Photos by Polly Alexandre }

Landmark Decision on Marriage from the Supreme Court

Wedding vendors take note! – if you haven’t already, your client contracts should now be edited where applicable to not just refer to “bride” and “bride & groom”!

Mary Lee Herrington, Esq.

Many vendors I know have planned, photographed, produced and advised same-sex couples in those states that had already legalized same-sex marriages, but what Obergefell v. Hodges now does is make it possible for same-sex couples to get married in all 50 states and have their marriages recognized legally wherever they travel, live or move within the United States in addition to the practical financial planning they can now do with joint tax returns on the federal and local level and receiving social security benefits after one spouse passes away.

This will undoubtedly have a far reaching impact on the wedding industry as a whole, not just in the sheer number of weddings in the country now that same-sex couples in every state can get married (business owners: think of all the new potential clients for your goods and services!), but also in the number of destination weddings that same-sex couples can now plan without considering where it’s legal and where it’s not, in the number of same-sex wedding features in magazines and blogs, and the general perception of “wedding” in our social consciousness.

What an exciting time for couples and the wedding industry!  So I think it’s fair to say that now is a great time to update your website, marketing materials and, most importantly, your contracts!

ps: in light of his predilection for snarky zingers, here is a funny Scalia burn generator! #lawnerd

{ Image via The New York Times }

Best Practice Tip: Adding Protections Into Your Contracts

For my inaugural newsletter, I thought I’d talk about my own experience as a solo business owner in the wedding industry and what I’ve learned along the way about adding protections into your contracts.

Mary Lee Herrington, Esq.

Like many new entrepreneurs, I started my event planning business with rose-tinted glasses and hit the pavement running. In many ways, it was so busy just getting the business off the ground and then figuring things out on the fly that sometimes it felt impossible to stop and make sure all the ducks – legal ducks, I should say – were in a row.

My experience showed me that you can’t predict everything when it comes to weddings – after all, every couple is unique and, especially these days when couples want their weddings to be bespoke, a form contract may not cover everything that is eventually demanded of you.  I found that my contracts would always have to be reviewed, tweaked and tailored to each client after I had learned something new or experienced a different unforeseen incident from the last wedding that I had wrapped.

And as time went on and each client wedding brought new challenges and predicaments, I always went back to my agreements and reviewed them in light of the new experiences and tightened the language to protect me in the future. It wasn’t necessarily “bad” things that would prompt me to do this – rather, and often, it was due to things I realized from just doing the work.  It was things like realizing that the massive quantities of wedding favors needed extra days to assemble (ergo, a proviso for additional fees and staffing), or noting that clients must inform us of guests in wheelchairs and seniors who needed separate transportation options (adding additional liability language in addition to the existing indemnity clause); or just making sure that all the time leading up to the wedding day was correctly spelled out and covered in the contract.

I also spoke to many of my peers who told me they had similar issues but weren’t sure how to reflect it in their contracts. Sometimes they just didn’t know what to do and instead of sticking to their guns, they would forfeit a deposit, lose a wedding date during high season, work many hours for free because they had not set out clearly with the client what the expectations would be, or absorb the cost for rush jobs or printed mistakes when the clients had already signed off. Sometimes, perhaps unfairly, a situation can even result in bad word of mouth or a demand for refunds.

It is so easy to think that because weddings and events are about parties and celebrations that business will always be fun and people will be lovely to work with. And we hope always true!  But realistically, even if you are the type of person who actually does get teary-eyed at every “You may kiss the bride” moment, the fact remains that this is and should be regarded as a business, not a hobby or a personal favor, and a business whose interests you should protect. After all, if you are a sole proprietor in an unlucky situation, your personal assets – not just your business – could be vulnerable.  Albeit an egregious example, the fact that couples like this one actually decide to sue is a scary reality and you never want to find yourself on the receiving end!

So here is my best practice tip: after every wedding, jot down notes on where you think things could have gone wrong (and of course those things that actually did go wrong, however minor or major) while it is fresh in your mind.  Then go back to your client contract and see if it covers you on all of those points.  If your contract is lacking those provisions, then think about getting a lawyer to help you with revisions.  Because every client is so different and there are so many chefs in the kitchen on a wedding day (the parents/in-laws who may be footing the bill and think of themselves as the client rather than the couple, a demanding bridal party, the guests who may view you as their personal valet), you will find that a very generic form contract is not enough and that you need to add more protections.  Just having these protections in your contract not only covers you in future contractual work, but it also offers that lovely thing called “scope” – meaning, your next client will read it and, at the time of booking you, understand that these are your terms and your boundaries.

{ Photo credits: left image, Aneta Mak // right image, Judy Pak }

Hello & Welcome!

Mary Lee Herrington Esq.

Hi there! I hope that you have found yourself visiting my new blog because you’re interested in learning a bit more about how to protect you and your creative business. I’ll be writing about just that on a monthly basis, so please go ahead and sign up for my newsletter and you’ll receive some of my thoughts and tips directly in your inbox!

But for today’s inaugural post, I won’t be talking about these thorny issues. Rather, it’s all about giving due credit to some well deserved businesses who were instrumental in the official launch of this website!

The design & development team at Sugar & Type worked so patiently and diligently on it over the past couple of months – they completely understood how I wanted to convey my branding and online presence. Such hard work and professionalism deserves a special shout-out – so if you are thinking about hiring a designer to create a logo, redesign your existing site or create everything from scratch, I couldn’t recommend Sugar & Type more.

I also have to thank photographer Judy Pak for taking the photographs for the site. She’s an extremely talented photographer who shoots weddings, lifestyle and commercial photography. It’s hard to get me to like having photos taken after having had two babies, but Judy not only puts you at ease in front of the camera, but she also produces photos that you love!

Thanks also to Anne Chertoff for her enthusiasm in my business idea and all her branding/ media/ wedding industry expertise.

And of course to my biggest cheerleader who, perhaps even more than me, couldn’t wait to see this website up – my husband! Thanks, D!

For my first newsletter, I will be writing about wedding businesses and wedding clients and how a day that is so full of beauty and love still nevertheless requires that creative wedding vendors think carefully about the legalities. So, go ahead and sign up for my newsletter to get it emailed direct to you, and/or send me any questions that you have on this topic and I’d be happy to address it.

Thanks again for stopping by!

– Mary Lee Herrington, Esq.


{ Photos by Judy Pak }